A personal framework for how an idea becomes action: hypothesis, data, information, knowledge, insight, wisdom, action.
Every Equip Sport launch gets a sticker, and every sticker gets its own city. Oscar commissions the artist, writes the brief and directs the work: one visual idea taken from the place itself, wrapped around the same instruction to play for free. Seven cities, four countries, and a system that never repeats itself.
Creative direction
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Urban sport at scale, with adidas at the heart of it: a Munich hub first, then Europe and the United States.
Strategy and design
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A partnership pitch to Bupa: free play as health without limits, from the waiting room to the pitch, with social proof at scale.
Strategy and design
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Two days with the team: what worked, what stopped, the 3 pillars, and the quarter ahead.
Strategy, design and facilitation
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A Cal Poly health project: a subscription health and wellness brand built around a personal AI assistant on a wearable, covering all 8 dimensions of wellness.
Concept and design
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A concept deck for a mental-performance coaching brand: rewiring the mind for mastery, one per cent at a time.
Concept and design
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