Deck · 2025
adidas × Equip Sport: the GTM pitch
Urban sport at scale, with adidas at the heart of it: a Munich hub first, then Europe and the United States.
Strategy and design
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stickers
Every Equip Sport launch gets a sticker, and every sticker gets its own city. Oscar commissions the artist, writes the brief and directs the work: one visual idea taken from the place itself, wrapped around the same instruction to play for free. Seven cities, four countries, and a system that never repeats itself.
The mountain lines that ring Coquitlam, drawn as the landscape behind the court.
The city's two rivers, the Ottawa and the Rideau, and its flower, the tulip. Bilingual, like the city.
Vancouver's northern light and the mountain range that frames it.
With a local designer who runs a basketball school on the city's public courts. The tentacles are the hands and arms fighting for the ball on the streets of Paris.
Decathlon's refreshed brand, given movement: the sweep across the sticker carries the activation.
Lake Geneva, a few streets downhill: its blue, and the city above it, for the Decathlon launch.
Bupa's preventive health meets Merton's green parks and public spaces.
Deck · 2025
Bupa × Equip Sport: Health Without Limits
A partnership pitch to Bupa: free play as health without limits, from the waiting room to the pitch, with social proof at scale.
Strategy and design
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Deck · 2025
Equip Sport marketing workshop, 2025
Two days with the team: what worked, what stopped, the 3 pillars, and the quarter ahead.
Strategy, design and facilitation
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Deck · 2024
Thought to Action
A personal framework for how an idea becomes action: hypothesis, data, information, knowledge, insight, wisdom, action.
Concept and design
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Deck · 2023
BAIMAX Inc.
A Cal Poly health project: a subscription health and wellness brand built around a personal AI assistant on a wearable, covering all 8 dimensions of wellness.
Concept and design
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Deck · 2025
The One% Lab
A concept deck for a mental-performance coaching brand: rewiring the mind for mastery, one per cent at a time.
Concept and design
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